SP—154 / Sport & fitness · Visual identity
CLIMB CIRCLE
A creative direction for an introductory climbing community.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop CLIMB CIRCLE, a fictional concept for an introductory climbing community. Elite imagery can make everyday participation feel distant or intimidating. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a sport, class or community that fits their motivation.
The strategic idea
“TRY A DIFFERENT WAY UP.” is the central creative thought. Use a repeatable graphic device to make the brand recognisable before the full message is read. Build energy around the decision to show up. Make the activity and first-session experience understandable and inviting.
The creative direction
An original track-inspired graphic, assertive typography and a #00C853 colour field create the visual language for CLIMB CIRCLE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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A FRESH ANGLE.
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