SP—137 / Retail & ecommerce · Outdoor concept
DAILY FIND
A creative direction for an everyday-essentials shop.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop DAILY FIND, a fictional concept for an everyday-essentials shop. A busy assortment can make both the brand and the best next purchase hard to identify. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
Shoppers comparing useful products, styles and reasons to choose a particular store.
The strategic idea
“MAKE THE ORDINARY INTERESTING.” is the central creative thought. Make the idea readable in a passing glance. A confident silhouette and a short campaign line carry the composition. Give the assortment an editorial point of view. Connect discovery, product detail and a clear path to purchase.
The creative direction
An original bag-inspired graphic, assertive typography and a #A100FF colour field create the visual language for DAILY FIND. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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