SP—010 / Drinks & beverages · Social series
DAYDROP
A creative direction for breakfast juice with sunrise-inspired packaging.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop DAYDROP, a fictional concept for breakfast juice with sunrise-inspired packaging. A busy shelf gives a new beverage very little time to explain why it belongs. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People choosing a drink for a moment, a mood or a daily ritual.
The strategic idea
“PUT MORNING IN MOTION.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Turn flavour, occasion and packaging into one recognisable visual cue. Carry that cue from the first impression to the point of choice.
The creative direction
An original can-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for DAYDROP. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project