SP—175 / Home & interiors · Social series
FOLD HOME
A creative direction for a flexible small-space furniture concept.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop FOLD HOME, a fictional concept for a flexible small-space furniture concept. Styled perfection can make a product difficult to imagine in a real home. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People selecting objects and furniture to shape how a room feels and works.
The strategic idea
“SPACE FOR MORE POSSIBILITIES.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Connect form and function to an ordinary living moment. Give the object a strong silhouette and the collection a consistent design language.
The creative direction
An original chair-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for FOLD HOME. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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