SP—079 / Real estate & places · Packaging direction
FORM RESIDENCE
A creative direction for a design-led residential collection.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop FORM RESIDENCE, a fictional concept for a design-led residential collection. Property marketing often reduces a place to floor area and generic lifestyle language. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People comparing places to live, work or build a new routine.
The strategic idea
“A HOME WITH A POINT OF VIEW.” is the central creative thought. Explore how a graphic signature travels from a large campaign canvas to the smaller scale of a branded object. Make the relationship between space and daily life tangible. Pair a distinctive place identity with clear, verified property information.
The creative direction
An original building-inspired graphic, assertive typography and a #00C853 colour field create the visual language for FORM RESIDENCE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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