SP—187 / Energy & climate · Outdoor concept
GREEN QUESTION
A creative direction for an environmental-claims education campaign.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop GREEN QUESTION, a fictional concept for an environmental-claims education campaign. Complex systems and broad environmental language can hide what a service actually does. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People and organisations evaluating practical energy choices and their implications.
The strategic idea
“ASK BETTER QUESTIONS.” is the central creative thought. Make the idea readable in a passing glance. A confident silhouette and a short campaign line carry the composition. Explain the practical step and the system around it. Use specific, substantiated language and keep illustrative concepts separate from environmental performance claims.
The creative direction
An original sun grid-inspired graphic, assertive typography and a #00C853 colour field create the visual language for GREEN QUESTION. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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