SP—051 / Restaurants & cafés · Awareness campaign
LAST BITE
A creative direction for a dessert bar built around indulgent small plates.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop LAST BITE, a fictional concept for a dessert bar built around indulgent small plates. A restaurant needs to communicate both appetite and atmosphere in one glance. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People deciding where to eat, meet friends or establish a new daily favourite.
The strategic idea
“LEAVE ROOM FOR ONE MORE.” is the central creative thought. Open with an occasion the audience recognises and give it a memorable new visual expression. Find the signature dish or occasion, give it a confident voice, and build a route from discovery to the table.
The creative direction
An original plate-inspired graphic, assertive typography and a #FF1E1E colour field create the visual language for LAST BITE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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