SP—105 / Education & learning · Social series
MAKE CLASS
A creative direction for a hands-on creative class.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop MAKE CLASS, a fictional concept for a hands-on creative class. A long course catalogue can hide the exciting, achievable first lesson. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
Learners deciding what to explore and whether a course fits their current level.
The strategic idea
“LESS WATCHING. MORE MAKING.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Show what someone will make or practise, explain the learning journey, and invite a clear next step without invented credentials.
The creative direction
An original book-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for MAKE CLASS. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
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