SP—083 / Automotive & mobility · Digital direction
MOTION YARD
A creative direction for an independent vehicle showroom.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop MOTION YARD, a fictional concept for an independent vehicle showroom. Category conventions can drown out the everyday reasons someone chooses a vehicle. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People evaluating a vehicle or mobility service for their real daily journeys.
The strategic idea
“MEET YOUR NEXT MOVE.” is the central creative thought. Translate the proposition into a clear screen hierarchy: brand, reason to care, and an obvious next step. Connect a recognisable journey to a distinctive product silhouette. Keep technical, safety and environmental claims tied to supplied specifications.
The creative direction
An original wheel-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for MOTION YARD. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
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