SP—092 / Health & wellbeing · Launch campaign
MOVE GENTLY
A creative direction for a beginner movement class concept.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop MOVE GENTLY, a fictional concept for a beginner movement class concept. Intimidating language and sweeping promises can make a first step feel harder. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People seeking a welcoming, understandable route into a wellbeing service.
The strategic idea
“START WHERE YOU ARE.” is the central creative thought. Lead with the product premise, then make the next action unmistakable. The headline and emblem work as a compact launch signature. Lead with an accessible invitation, explain the experience, and avoid unsupported health or transformation claims.
The creative direction
An original leaf-inspired graphic, assertive typography and a #00C853 colour field create the visual language for MOVE GENTLY. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project