SP—072 / Real estate & places · Launch campaign
NORTH COURT
A creative direction for a collection of compact city apartments.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop NORTH COURT, a fictional concept for a collection of compact city apartments. Property marketing often reduces a place to floor area and generic lifestyle language. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People comparing places to live, work or build a new routine.
The strategic idea
“FIND YOUR OWN CORNER.” is the central creative thought. Lead with the product premise, then make the next action unmistakable. The headline and emblem work as a compact launch signature. Make the relationship between space and daily life tangible. Pair a distinctive place identity with clear, verified property information.
The creative direction
An original building-inspired graphic, assertive typography and a #00C853 colour field create the visual language for NORTH COURT. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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