SP—01 / Sparkling drink · Brand campaign
OFFBEAT
A different kind of fizz. A campaign with a point of view.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Introduce a fictional sparkling drink in a crowded category. Make its personality recognisable at a glance, from the first social impression to a street-level billboard.
Who it’s for
Curious, design-conscious adults looking for something beyond the familiar drinks shelf.
The strategic idea
Make difference the invitation. A diagonal can and a deliberately off-centre visual rhythm turn the name into an attitude. Every format carries one clear thought: standing apart is the point.
The creative direction
Condensation-rich aluminium meets electric colour. Oversized type, close product crops and a crisp campaign stamp create a flexible system with an unmistakable silhouette.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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