SP—075 / Real estate & places · Social series
OPEN BLOCK
A creative direction for a flexible office-space concept.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop OPEN BLOCK, a fictional concept for a flexible office-space concept. Property marketing often reduces a place to floor area and generic lifestyle language. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People comparing places to live, work or build a new routine.
The strategic idea
“A DIFFERENT WAY TO WORK.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Make the relationship between space and daily life tangible. Pair a distinctive place identity with clear, verified property information.
The creative direction
An original building-inspired graphic, assertive typography and a #00C853 colour field create the visual language for OPEN BLOCK. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
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