SP—015 / Drinks & beverages · Awareness campaign
ORBIT TONIC
A creative direction for tonic with a circular, orbit-inspired campaign system.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop ORBIT TONIC, a fictional concept for tonic with a circular, orbit-inspired campaign system. A busy shelf gives a new beverage very little time to explain why it belongs. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People choosing a drink for a moment, a mood or a daily ritual.
The strategic idea
“CHANGE YOUR USUAL.” is the central creative thought. Open with an occasion the audience recognises and give it a memorable new visual expression. Turn flavour, occasion and packaging into one recognisable visual cue. Carry that cue from the first impression to the point of choice.
The creative direction
An original can-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for ORBIT TONIC. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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