SP—165 / Food & packaged goods · Social series
PASTA PARTY
A creative direction for a colourful dried-pasta brand.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop PASTA PARTY, a fictional concept for a colourful dried-pasta brand. A package must communicate flavour and personality before anyone tastes the product. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People choosing food for a daily occasion, a shared meal or a small treat.
The strategic idea
“MAKE DINNER THE OCCASION.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Choose one sensory or occasion-led idea and express it through a recognisable packaging and campaign system.
The creative direction
An original seed-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for PASTA PARTY. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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