SP—088 / Automotive & mobility · Launch experience
ROLL STUDIO
A creative direction for a folding-bicycle concept.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop ROLL STUDIO, a fictional concept for a folding-bicycle concept. Category conventions can drown out the everyday reasons someone chooses a vehicle. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People evaluating a vehicle or mobility service for their real daily journeys.
The strategic idea
“SMALL WHEELS. NEW POSSIBILITIES.” is the central creative thought. Build a welcoming entry into the brand through a focused digital composition and one clear invitation. Connect a recognisable journey to a distinctive product silhouette. Keep technical, safety and environmental claims tied to supplied specifications.
The creative direction
An original wheel-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for ROLL STUDIO. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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