SP—196 / Community & social impact · Editorial campaign
STREET GARDEN
A creative direction for a neighbourhood planting project.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop STREET GARDEN, a fictional concept for a neighbourhood planting project. A worthy mission can still leave supporters uncertain about the action they can take. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a meaningful, practical way to take part in a local cause.
The strategic idea
“GROW SOMETHING TOGETHER.” is the central creative thought. Treat the message as an editorial statement, balancing expansive type with a deliberate moment of visual silence. Make the purpose human and the invitation specific. Explain participation and use verified reporting when discussing outcomes.
The creative direction
An original hands-inspired graphic, assertive typography and a #A100FF colour field create the visual language for STREET GARDEN. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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