SP—200 / Community & social impact · Awareness campaign
TOGETHER HOUR
A creative direction for a recurring local participation campaign.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop TOGETHER HOUR, a fictional concept for a recurring local participation campaign. A worthy mission can still leave supporters uncertain about the action they can take. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a meaningful, practical way to take part in a local cause.
The strategic idea
“PUT ONE HOUR INTO YOUR COMMUNITY.” is the central creative thought. Open with an occasion the audience recognises and give it a memorable new visual expression. Make the purpose human and the invitation specific. Explain participation and use verified reporting when discussing outcomes.
The creative direction
An original hands-inspired graphic, assertive typography and a #A100FF colour field create the visual language for TOGETHER HOUR. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project