SP—096 / Health & wellbeing · Editorial campaign
WALK CIRCLE
A creative direction for a community walking group.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop WALK CIRCLE, a fictional concept for a community walking group. Intimidating language and sweeping promises can make a first step feel harder. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People seeking a welcoming, understandable route into a wellbeing service.
The strategic idea
“GOOD COMPANY. ONE MORE STEP.” is the central creative thought. Treat the message as an editorial statement, balancing expansive type with a deliberate moment of visual silence. Lead with an accessible invitation, explain the experience, and avoid unsupported health or transformation claims.
The creative direction
An original leaf-inspired graphic, assertive typography and a #00C853 colour field create the visual language for WALK CIRCLE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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