Concept project
SUNDAY CLUB
Skincare · Brand campaign
Beauty & personal care
DESIRE, WITH DETAIL.
People looking for a personal-care ritual that fits their taste and routine.
10 ORIGINAL CONCEPT EXPLORATIONSTHE CATEGORY CHALLENGE
A REASON TO LOOK AGAIN.
Overstated product language can obscure a simple, desirable routine.
OUR CREATIVE APPROACH
FIND THE HUMAN ANGLE.
Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
Explore projects
10 concept projects / All / Beauty & personal care
1—10
Concept project
SOFT MATTER
Beauty & personal care · Launch campaign
Concept project
DAILY VEIL
Beauty & personal care · Digital direction
Concept project
TINT PARADE
Beauty & personal care · Visual identity
Concept project
ROOT ROOM
Beauty & personal care · Social series
Concept project
QUIET GLOW
Beauty & personal care · Editorial campaign
Concept project
PALM NOTE
Beauty & personal care · Outdoor concept
Concept project
SCENT CHAPTER
Beauty & personal care · Launch experience
Concept project
BARE FORM
Beauty & personal care · Packaging direction
Concept project
COLOUR HOUR
Beauty & personal care · Awareness campaign