Concept project
LANE SHIFT
Automotive & mobility · Brand platform
Automotive & mobility
GIVE THE JOURNEY DIRECTION.
People evaluating a vehicle or mobility service for their real daily journeys.
10 ORIGINAL CONCEPT EXPLORATIONSTHE CATEGORY CHALLENGE
A REASON TO LOOK AGAIN.
Category conventions can drown out the everyday reasons someone chooses a vehicle.
OUR CREATIVE APPROACH
FIND THE HUMAN ANGLE.
Connect a recognisable journey to a distinctive product silhouette. Keep technical, safety and environmental claims tied to supplied specifications.
Explore projects
10 concept projects / All / Automotive & mobility
1—10
Concept project
DAY RIDER
Automotive & mobility · Launch campaign
Concept project
MOTION YARD
Automotive & mobility · Digital direction
Concept project
CURVE MOTOR
Automotive & mobility · Visual identity
Concept project
TWO WHEEL CLUB
Automotive & mobility · Social series
Concept project
PARK EASY
Automotive & mobility · Editorial campaign
Concept project
OPEN ROAD CO.
Automotive & mobility · Outdoor concept
Concept project
ROLL STUDIO
Automotive & mobility · Launch experience
Concept project
NEXT STOP
Automotive & mobility · Packaging direction
Concept project
DRIVE CHAPTER
Automotive & mobility · Awareness campaign