Concept project
PAUSE PRACTICE
Health & wellbeing · Brand platform
Health & wellbeing
CLARITY IS PART OF CARE.
People seeking a welcoming, understandable route into a wellbeing service.
10 ORIGINAL CONCEPT EXPLORATIONSTHE CATEGORY CHALLENGE
A REASON TO LOOK AGAIN.
Intimidating language and sweeping promises can make a first step feel harder.
OUR CREATIVE APPROACH
FIND THE HUMAN ANGLE.
Lead with an accessible invitation, explain the experience, and avoid unsupported health or transformation claims.
Explore projects
10 concept projects / All / Health & wellbeing
1—10
Concept project
MOVE GENTLY
Health & wellbeing · Launch campaign
Concept project
WELL WINDOW
Health & wellbeing · Digital direction
Concept project
BREATH ROOM
Health & wellbeing · Visual identity
Concept project
EVERYDAY BALANCE
Health & wellbeing · Social series
Concept project
WALK CIRCLE
Health & wellbeing · Editorial campaign
Concept project
REST CHAPTER
Health & wellbeing · Outdoor concept
Concept project
OPEN MAT
Health & wellbeing · Launch experience
Concept project
CARE DESK
Health & wellbeing · Packaging direction
Concept project
SMALL PRACTICE
Health & wellbeing · Awareness campaign